Iola, Kan—Apr 24, 2012
Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
Sonic Equipment Company, the national leader in digital cinema integration, has announced an exciting new partnership with Arnold Park Digital, a new division of production company Arnold Park Media that specializes in independent film events. The two companies are combining their expertise to bring digital cinema to independent and art house exhibitors.
“Independent theatres face many challenges when transitioning to digital,” said Michael Covey, Production Director at Sonic Equipment. “From the need for significant capital investment to the need to remain flexible and independent, these exhibitors can often feel overwhelmed by the digital transformation.”
Arnold Park Digital and Sonic Equipment Company recognize these challenges, and are working together to help provide the best solutions for theatre owners. The companies will be meeting with independent theatre operators in Sonic Equipment Company’s booth 2121 at CinemaCon, the largest gathering of movie theatre owners from around the world, held April 23-26 at Caesar’s Palace in Las Vegas.
“The digital projection opportunity is different for art houses and independent theatres than it is for larger theatres,” said Rich Angell, principal at Arnold Park Digital. “These are the theatres that excel at hosting unique events and meeting the demands of a discriminating and artistic clientele. We’re working on solutions that address these realities, while also addressing the capital constraints digital projection poses.”
The project, still in its early phases, has executives from both companies confident their meetings at CinemaCon will result in immediate progress – and the release of further details about the partnership.
“Since the beginning of the digital rollout, our goal has been to find a way to make digital cinema a reality for as many of our customers as possible,” said Megan Hageman, Customer Service at Sonic Equipment. “With the majority of our customers being independent exhibitors, the opportunity to partner with Arnold Park Digital is something that coincides perfectly with our passion and purpose.”
About Arnold Park Digital – Arnold Park Digital creates unique business models specially suited for independent theatres looking to incorporate digital projection into their existing businesses. The company is an arm of Arnold Park Media, an independent production company that understands the specific challenges faced by independent filmmakers. This combination of perspectives – both creative and business – enables Arnold Park Digital to define real solutions for the complicated challenges faced by independent and art house theatres.