Los Angeles, CA,—Jul 25, 2012
Cinedigm Brings Digital Theatre Management System to Brazil, Starting with Cinesystem’s Hortolandia Theatre
Cinedigm and DGT preparing for VPF deployment later this year
Cinedigm Digital Cinema
Corp. (NASDAQ: CIDM), the global leader in digital cinema and theatrical
technology solutions, announced today that its leading digital cinema Theatre
Command Center TMS solution has been successfully installed at Cinesystem’s
theatre in Hortolandia, Brazil in the state of Sao Paulo.
Cinedigm, with its local partner DGT, is now
working directly with exhibitors in Latin America, starting in Brazil, to
showcase Cinedigm’s digital cinema technology in preparation for its VPF
program roll out later this year.
Hortolandia’s 5-screen fully digital cinema is using Cinedigm’s Theatre
Command Center (TCC) to manage the scheduling, monitoring and playout of all
digital content. TCC is the most
automated and widely used TMS solution in the world, and supports the
innovative boothless cinema concept that has been pioneered by Cinesystem, the
fastest growing cinema exhibitor in Brazil. TCC will link to DGT’s network
operations center using Cinedigm’s powerful circuit management solution,
Enterprise, to provide complete circuit-wide management and monitoring of
shows, content, KDM’s and digital systems.
The transition from 35mm film projection, which has been
used for 110 years, to digital projection systems is a standardized world-wide
motion picture industry effort. The total cost to deploy this new technology is
shared by exhibitors and studios through the payment of virtual print fees
(VPF) to implementation companies. Cinedigm together with DGT will be responsible
for structuring and implementing the underlying VPF agreements with the
studios, as well as administering the VPF program.
“We are thankful for the opportunity and excited to work
with such a forward-thinking exhibitor as Cinesystem and to demonstrate why the
Cinedigm solutions are such a great fit for Brazil and the Latin American
market,” said Jim Miller, President of Cinedigm’s Software Division. “Once
installed, TCC and Enterprise will easily manage digital cinema operations
without the daily hands on intervention by theatre staff required by other TMS
solutions. As a result, our customers
save time and money managing their digital theatres, with less errors and lower
training costs.”
“This showcase in Hortolandia is the first of many planned
deployments designed to demonstrate to exhibitors the technology and value that
we are bringing to Brazil and Latin America,” said Tieres Tavares, President of
DGT.
“I am very pleased to work with Cinedigm and DGT to explore
the efficiencies that the Cinedigm TMS can bring to Cinesystem,” said Marcos
Barros, President of Cinesystem.
About Cinesystem
CINESYSTEM is the fastest growing cinema circuit in Brazil
and the first one in the country to develop 100% digital complexes and the
first one to adopt the boothless concept. Named by the Movie Exhibitor’s Union
of the state of São Paulo, as the Best Brazilian Movie Chain, Cinesystem has a
growing presence in six states in Brazil, including the south, southeast and
northeast regions.
About DGT
DGT Cinema is a division of Beyond All, LLC, a leading
distributor for Digital Cinema equipment in Brazil. With tailored solutions, it
helps exhibitors to think outside the box. Known for its commitment to customer
satisfaction, its recent growth is a direct result of an innovative approach
based on client goals.