Beverly Hills, CA—Aug 8, 2012
Hollywood Branding Turns to Microspace Communications to Power Entertainment Nation Theater Network
Hollywood Branding International announces a strategic alliance
with Microspace Communications to create the new Entertainment Nation Theater
Network, a division of Hollywood Branding.
Since 2001, Hollywood Branding has utilized movie theaters coast-to-coast
for the deployment of marketing campaigns for national brands and federal
agencies.
In 2011, various production
companies began inquiring about theatrical distribution of their entertainment
content including live streaming of high-profile sporting events. “We began setting up calls with theater
circuits to better understand the needs of the theaters and how we could build
a bridge from the content producers to the cinemas. We spoke with over 50 circuits in a matter of
a few weeks and learned the current state of theatrical distribution offers many areas for improvement. We wanted to work with the premiere satellite
service and that is why we chose Microspace Communications. “ –Beverly
Nation, President of Hollywood Branding.
Based on this new joint
venture, the Entertainment Nation Theater Network will offer theater circuits
the latest technology in satellite distribution including the capacity for live
streaming events in 2D and 3D.
“The Entertainment
Nation Theatre Network is a natural extension of the work Microspace has done
in the motion-picture industry over the past 5 years. As the reach of digital cinema continues to
spread, Entertainment Nation will provide theatres with opportunities for
programming and revenue that simply did not exist in the era of 35mm film, and
we are thrilled to provide the delivery services and integration to help make
these happen.” –Curt Tilly,
Director of Digital Cinema, Microspace Communications.
Entertainment Nation
will provide movie-goers new feature-length indie films and documentaries,
concerts by A-list artists, and live streaming of high profile sporting events.
In select theaters, the network will deliver Spanish language content from all
over the globe. New content categories
currently being procured for theatrical distribution include educational and
faith-based content, university classes,
and business seminars.
Based on the growing Entertainment Nation Theater Network,
in combination with hundreds of movie theater circuits, the network delivers
the largest footprint in the U.S. for 2D, 3D, and live streaming events. The network is also the first to link movie
theaters in the top 100 Hispanic zip codes for broadcasting Spanish language
content.
