Los Angeles and Mexico City—Aug 7, 2013
RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Approximately 700 Cinemex Auditoriums to be Equipped with RealD 3D Technology
Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and Cinemex, Mexico’s second largest cinema exhibitor and the sixth largest cinema exhibitor in the world, today announced a 10-year agreement that will make RealD the exclusive circuit-wide 3D technology provider for Cinemex. The agreement calls for approximately 700 auditoriums across the Cinemex circuit in Mexico to be equipped with RealD 3D technology, including the removal of approximately 540 alternative 3D systems that will be replaced with RealD 3D within the next two years.
“We look forward to working with Cinemex to install RealD 3D technology across their circuit so we can assure their audiences are experiencing the brightest and most immersive 3D available,” said Marlene Songin, Vice President, Cinema at RealD. “By joining forces with Cinemex, RealD will significantly increase our footprint across Mexico. This is a testament to RealD’s performance advantage and the commitment from exhibitors like Cinemex to deliver on the promise of 3D with a truly premium cinema experience.”
“RealD technology produces the brightest and most engaging 3D visual in cinema today,” said a Cinemex Infrastructure Director. “Moviegoers are increasingly seeking out a premium experience when they go to the movies and by converting our circuit exclusively to RealD 3D, we will be able to offer the best, and brightest image on screen.”
The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74 countries around the world (as of June 30, 2013).