Following on
from the worldwide 2015 success of the United Nation’s Project Everyone global
cinema campaign #WeHaveAPlan – Unique Digital is delighted to be able to
provide ongoing support to the United Nation’s Project Everyone Team with their
2016 initiative #WhatIReallyReallyWant
The new advert
will launch in Cinema on the 22nd July 2016 and will call on people
to share #WhatIReallyReallyWant on social media, igniting a campaign to
encourage mass public support for the rights of girls and women worldwide.
The advert
will be distributed globally through Unique Digital’s DCP Production services
division, based out of Manchester, UK.
SAWA and its
members have committed to a global cinema campaign between July and September
2016 with the results of the campaign being presented to world leaders at the
UN General Assembly in September 2016.
Richard
Curtis, Writer, Director, Comic Relief Co-Founder and SDG Advocate said “Last
year the UN, Project Everyone and many partners launched a mass awareness-raising
campaign reaching 3 billion people in just 7 days with news of the UN
Sustainable Development Goals. This year we’re keeping up the noise and going
deeper - fighting for 15 decisive years - trying to show how the Goals contain
the answers to the world’s problems - especially focusing on the incredible
importance of progress in the area of girls and women - Global Goals for Global
Girls.”
“Last year, Unique
Digital pioneered the worldwide delivery of a multi format, multi-language
global advertising campaign – unheard of within the Cinema Media
landscape. We delivered on-time and
without issue, enabling Cinema to provide the launchpad and the basis of the targeted
3 billion people in 7 days” commented Nick Johnson, Unique Digital DCP Delivery
Manager.
“The United
Nations and Project Everyone don’t ask you back if you don’t have a track
record of delivery and professionalism, that is why we are delighted to be able
to continue to support this wonderful initiative in any way we are able“
Global Goals
for Global Girls #WhatIReallyReallyWant launches in Cinemas worldwide on 22
July 2016.
About Project
Everyone & the Global Goals Campaign
At the United
Nations Sustainable Development Summit on 25 September 2015, 193 world leaders
adopted a set of 17 Sustainable Development Goals. These ‘Global Goals’ are a
plan of action to end poverty, combat climate change and fight injustice and
inequality.
About SAWA
SAWA is the
global trade body to the Cinema advertising industry. They continually build
and develop international standards and best practice for the Cinema medium;
raising the profile of Cinema advertising through research, setting of
standards and marketing initiatives. SAWA improve the communication between
Cinema advertising companies around the world, in turn facilitating the easier
buying of the Cinema medium for advertisers and agencies.
SAWA are
worldwide founding partners to Project Everyone. For further
information, please contact Cheryl Wannell (SAWA, Sydney) TEL: +61 406 215 561
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