Unique X is honoured to have played its
part for the 5th year running in supporting The United Nations World Food
Programme Global Cinema advertising campaign.
Working with The Garage SOHO, SAWA and
the WFP, Unique X takes the responsibility of producing the advert to local
market requirements and distributing the DCP to over 35 countries worldwide in
advance of it’s on screen exhibition.
The “Feed our Future” campaign is part
of a unique partnership between SAWA, the Global Cinema Advertising Association,
its network of Global Cinema Advertising companies and WFP, which is the
leading humanitarian agency supporting development and responding to hunger
needs in global hotspots.
The new campaign aims to build on last
year’s results that helped to double awareness of WFP among those who saw the
ad and raised more than half a million dollars through online giving and
through a 38% increase in downloads of the agency’s Share the Meal donation
App.
Chris Hagan, Executive Chairman of
Unique X, commented “We are delighted to be able to support this initiative
ongoing. Over the 5 years we have been working with this remarkable programme
we have felt honoured to be able to play our part. We wish the programme every
success”
For more information about the “Feed Our
Future” advertisement and campaign, and to learn how to get involved in
creating a world with Zero Hunger, please visit: www.wfp.org
.
About the United Nations World Food
Programme
The United Nations World Food Programme -
saving lives in emergencies and changing lives for millions through sustainable
development. WFP works in more than 80 countries around the world, feeding
people caught in conflict and disasters, and laying the foundations for a
better future.
About
The Garage SoHo
The Garage Soho is an early stage investor and brand builder. Sir
John Hegarty, the creative founder of global advertising agency BBH, and his
team at The Garage leverage their experience to increase capital for their
portfolio companies. The team works closely with companies on their brand
strategy, creative and often media partnerships. In this instance, Sir John
wrote and creatively directed ‘Feed our Future’ utilizing his legendary skill
in the communications industry to bring attention and action towards the SDG of
Zero Hunger.
