GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CineAsia 2018 that its innovative SX-4000 immersive sound media server with a built-in DTS:Xä decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution) reached a milestone of 1,000 screens worldwide.
Driven by the rapid pace of adoption, major cinema chains and Hollywood studios are actively promoting movies in DTS:X through various social media and promotional channels. On December 7th, 2018. the opening of the world’s largest 3D LED cinema in Beijing was installed with DTS:X sound system and premiered Warner Bros.’ DC Comics superhero film “Aquaman” with DTS:X immersive sound track. The news of the direct-view 3D on the world’s brightness and largest LED cinema, complemented with immersive DTS:X sound has created a huge splash among the Chinese moviegoers.
With 60 movies being released worldwide in DTS:X format in 2018, a host of existing and new cinema owners are installing the GDC Immersive Sound Solution featuring DTS:X. Within the Asia-Pacific region, China had the highest growth rate of DTS:X installations in 2018 with over 250 new screens. The top 10 leading cinema chains in China are now equipped to deliver a differentiated sound experience to their audiences. In addition, the leading cinema chains in Hong Kong, India, Japan, Malaysia, Myanmar and Taiwan are continuing to expand their DTS:X footprint. Singapore is the newest territory committing to install DTS:X in the coming months.
In North America, theatres operated by the top 20 circuits are realizing the benefits with B&B Theatres leading the charge. In July 2018, B&B opened its new 12-screen flagship in Liberty, Missouri with two Grand Screen PLF auditoriums featuring DTS:X. One of the Grand Screen auditoriums is also the world’s largest ScreenX. Several new circuits have committed to installing DTS:X to take advantage of the upcoming 2019 slate of movies to be released in DTS:X. In Mexico, the leading circuits have recently installed the GDC Immersive Sound Solution. In Europe, one of the leading circuits is continuing to expand its immersive sound strategy with DTS:X.
DTS:X technology was created to take audiences into a new dimension of sound immersion. The technology transports sound objects to and through specific locations: in front of, behind, above, and next to where the audience is sitting – exactly where the creator intended. The innate flexibility of DTS:X gives cinema operators the opportunity to offer their audiences a compelling immersive experience by faithfully recreating the way sound behaves in the real world.
Since its debut in July 2015, DTS:X has enjoyed worldwide adoption by major Hollywood motion picture studios, cinema owners and mixing stages. Today, more than 180 theatrical titles have been released and exhibited with a DTS:X soundtrack and more than 70 world-class mixing stages in 17 countries have installed DTS:X production tools. As a worldwide DTS:X licensee, GDC leads the effort to enhance cinematic sound around the globe.
“When it comes to providing solutions for exhibitors, GDC always strives to exceed their expectation. With the rapid worldwide adoption of the GDC Immersive Sound Solution, it’s evident we delivered the right product, at the right time and at the right value proposition. Along with the expansion of screens by current customers, it’s exciting to see exhibitors in new territories installing our integrated media server with built-in DTS:X decoder,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited.
Find out more
Visit GDC at CineAsia 2018 at booth #313, Hall 3G, Hong Kong Exhibition & Convention Centre, from December 11 to 13. In addition to learning more about the GDC Immersive Sound Solution, you can discover more about our newest innovative solutions including:
- Cinema Automation CA2.0, the game-changing integrated solution that leverages machine intelligence in digital cinema management will be staged to demonstrate its capability to stream content to 20 screens (and scalable to 30 screens)
- SR-1000 Standalone IMBä, our sixth-generation digital cinema media server featuring CineCacheTM (built-in cache memory) will be integrated into all digital cinema projector models.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:Xä object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including Onyx Cinema LED, integrated projection systems, 3D products, projector lamps and silver screens. Since 2009, GDC Digital Cinema Network Limited, a GDC subsidiary, has managed VPFs for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. For more information, please visit www.gdc-tech.com.
About DTS, Inc.
Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners' network-connected devices. For more information, please visit www.dts.com.