GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS, Inc. a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Inc. (NYSE: XPER) announced today a strategic partnership agreement to launch DTS Surround which will be offered to exhibitors worldwide exclusively through GDC.
CineEurope Delegates Will Hear a Live Demonstration of the New DTS Surround Certified Solution
to be Offered to Exhibitors Worldwide Exclusively through GDC
Live demonstrations of DTS Surround will take place during CineEurope at Cinesa Diagonal Mar, Screen 8 located inside the Diagonal Mar Center (across from CCIB) on June 21 at 1:00, 2:00 and 3:00 pm local time. Key Features of DTS Surround Offered by GDC
· Optimized X-curve targets and state-of-the-art room tuning practices deliver stunning sound quality with the DTS Surround solution.
· Featuring Extended Frequency Range to significantly improve the overall quality of presentation in surround sound theatre.
· DTS Surround certified cinema features the core components of DTS:X installations and is easily upgradable to DTS:X for IAB.
“With audio technology playing an increasingly critical role in the moviegoing experience, we partnered with DTS to ensure we remain on the competitive vanguard. To enhance the shared experience, GDC first partnered with DTS to introduce DTS:X which replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “Now, the DTS Surround licensing program for cinema will offer theatre owners the opportunity to provide their audience the most compelling, surround sound experience possible.”
“At DTS, we rely on trusted partners to bring our technologies to life on billions of devices and in homes, automobiles, and cinemas. For the cinema industry, the GDC and DTS partnership is a powerful combination. GDC has been a trusted partner since we introduced DTS:X immersive audio in 2015,” said Loren Nielsen, vice president content & strategy for Xperi. “We worked closely together to launch DTS:X for IAB and now we are pleased GDC will bring an entirely new surround sound solution to the cinema industry for audiences to enjoy the filmmaker’s true intent.” Be Amazed by the Live DTS Surround Demonstration at CineEurope
At CineEurope 2023, the official convention of the International Union of Cinemas (UNIC), an international trade association representing cinema exhibitors and their national associations across 39 European territories, GDC will demonstrate DTS Surround at the Cinesa Diagonal Mar in Screen 8 on Wednesday, June 21 at 1:00 pm, 2:00 pm and 3:00 pm local time. The cinema is located inside the Diagonal Mar Center across from CCIB. CineEurope will take place from June 19 to 22 at the Barcelona International Conventions Center (CCIB). To reserve a seat to hear this amazing new sound technology, register here