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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



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Beijing and Las Vegas—Apr 1, 2019

DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema

DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), has certified the first DTS:X® immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. 

The next-level movie going experience of High Dynamic Range (HDR) imagery and captivating immersive audio is bringing in record crowds to see international blockbusters including: “Aquaman”, “Captain Marvel” and “Wandering Earth”.

The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre.  Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X® technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.

The Xidan Beijing Capital Cinema features Samsung’s 46-foot wide Onyx screen which delivers captivating HDR imagery with a brightness level capable of reaching 146 FL (10 times brighter than xenon and laser-based projectors) coupled with an infinite contrast ratio. The direct-view 3D provides consistent picture quality and unprecedented clarity for every seat in the auditorium, ensuring an immersive 3D viewing experience.

GDC Technology, the official distributor of Onyx Cinema in China, was the system integrator and provided their LPU-1000 integrated media block, designed for Onyx. Prime Connections (China), working hand in hand with DTS, GDC and Capital Cinemas, was responsible for the audio system.

Bill Neighbors, SVP and GM Cinema and Home at DTS said “I was blown away by the impact of vibrant direct view images, combined with the precision of the DTS:X® immersive audio system in the Beijing Xidan Capital Cinema theatre. Dialogue is clear, clean and well positioned ‘on’ the screen. I’m grateful to the skilled team who worked with DTS to deliver the first ever direct-view cinema system with DTS:X certified sound.”

Additional direct view screen installations with DTS:X® sound are in planning. In keeping with the adaptive DTS:X® system implementation, DTS will work closely with exhibitors and system integrators to commission DTS:X® for direct view systems for each unique auditorium and sound system configuration.

For more information about DTS:X®, please visit www.dts.com.


DTS Contacts:
Media Contact: 
Lerin O’Neill, Xperi 
Lerin.ONeill@xperi.com
 
Marketing Contact:
Lauren Hansen, Xperi
Lauren.Hansen@xperi.com

Logo: DTS, Inc.
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
DTS, Inc. Directory page DTS, Inc. Web Site

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