H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy

Industry veteran will lead studio outreach for DTS:X immersive audio technology

H. Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating movie going experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.

Nielsen will lead the effort, in collaboration with content owners, to identify movie titles that would benefit from a release in DTS:X format, enabling more people to experience the full impact of immersive audio. She will also engage with content creators to ensure a comprehensive and compelling approach to their workflow and distribution needs utilizing DTS technologies and tools.

“Loren has worked with us for the last year providing strategic input, and we’re thrilled to now have her leading DTS’ outreach to studios,” said Bill Neighbors, SVP and GM, home, cinema, digital media and streaming solutions at Xperi. “Her experience introducing new technologies to the theatrical industry will be of great value as we work closely with content creators and distributors to expand the next generation of immersive sound technology to theatres, homes and mobile devices everywhere.”

Nielsen was co-founder and president of Entertainment Technology Consultants (ETC), where for twenty years, she crafted strategy and content for media companies developing cutting-edge digital technology in content creation, distribution and exhibition. Throughout her career, Nielsen’s work has focused on spearheading the introduction of breakthrough visual and audio technologies to her extensive network in the entertainment world.

DTS, FotoNation, HD Radio, Invensas, Xperi and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

DTS Contacts:

Media Contact:
Lerin O’Neill, Xperi
Lerin.ONeill@xperi.com

Marketing Contact:
Lauren Hansen, Xperi
Lauren.Hansen@xperi.com

DTS Links and Information:

EXPLORE DTS FOR CINEMA

Follow DTS on Facebook

Watch the DTS-X demo

About DTS, Inc.:

Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)

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About Xperi Corporation: Xperi Corporation (Nasdaq: XPER) and its brands, DTS, FotoNation, HD Radio, Invensas and Tessera, are dedicated to creating innovative technology solutions that enable extraordinary experiences for people around the world. Xperi’s solutions are licensed by hundreds of leading global partners and have shipped in billions of products in areas including premium audio, broadcast, automotive, computational imaging, computer vision, mobile computing and communications, memory, data storage, and 3D semiconductor interconnect and packaging. For more information, please call 408-321-6000 or visit www.xperi.com.

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Source:

DTS, Inc. (Calabasas,) Xperi Corporation (San Jose)

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