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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





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CineAsia, Hong Kong—Dec 13, 2017

GDC Technology Raises Immersive Sound to the Next Level

GDC Immersive Sound Solution sees 39% growth in 2017 globally, expanding the number of installed and committed screens to more than 750
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that cinema owners’ adoption of its innovative SX-4000 immersive sound media server with a built-in DTS:X® decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution), continues to expand in theatres around the world. The GDC Immersive Sound Solution has been installed, or committed to installing, in more than 750 screens, operated by a host of theatre companies around the globe. This allows a new generation of audiences to experience rich, immersive sound.

Within the Asia-Pacific region, China has the highest growth rate of DTS:X installations, increasing the number of screens by 39% in 2017. Leading cinema chains such as Wanda, China Film Digifilm Cinemas, China Film Group, China Film Stellar, Guangdong Dadi Theater Circuit, Jinyi Cinemas, Omnijoi International Cinema, Shanghai United Cinemas, Zhejiang Hengdian, Huaxia United are now equipped to deliver a differentiated sound experience to their audiences.
 
In 2017, two of Japan’s largest cinema chains, Cinema Sunshine and Aeon Cinema, announced their installation of the GDC Immersive Sound Solution in their theatres. In addition, Hong Kong’s Broadway and Golden Harvest, Malaysia’s TSR Cinemax, Myanmar’s Red Radiance Digital Cinema, and Taiwan’s Oscar Digital Theatres represent the first installations of DTS:X in their respective countries.

In North America, theatres operated by AMC, B&B Theatres, Brenden Theatres, Cobb Theatres, Epic Theatres, Regal Cinemas, Schulman Theatres, UEC Theatres, and Pacific Theatres are realizing the benefits, with Classic Cinemas being recentlyexpanding its immersive audio technology strategy throughout the circuit with the GDC Immersive Sound Solution featuring DTS:X.

DTS:X technology was created to take audiences into a new dimension of sound immersion. The technology transports sound objects to and through specific locations: in front of, behind, above, and next to where the audience is sitting – exactly where the creator intended. The innate flexibility of DTS:X gives cinema operators the opportunity to offer their audiences a compelling immersive experience by faithfully recreating the way sound behaves in the real world.

Since its debut in July 2015, DTS:X has enjoyed worldwide adoption by major Hollywood motion picture studios, cinema owners and mixing stages. Today, more than 120 theatrical titles have been released and exhibited with a DTS:X soundtrack and more than 60 world-class mixing stages in 17 countries have installed DTS:X production tools. As a worldwide DTS:X licensee, GDC Technology leads the effort to enhance cinemas around the globe.
 
“When it comes to introducing new technologies, GDC evaluates why end users should invest in the product. With the rapid adoption of the GDC Immersive Sound Solution by leading exhibitors worldwide, it’s evident the value proposition of our cost-effective solution featuring DTS:X was the right product at the right time,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited.

Find out more
CineAsia delegates and guests are invited to meet and greet GDC and DTS, Inc., the official presenting sponsors of CineAsia, at booth #313 at CineAsia 2017, between December 12 and 14 in Hong Kong. They can discover more about our innovative solutions including:
  • The GDC Immersive Sound Solution, which comprises the SX-4000 IMB with a built-in DTS:X decoder and the XSP-1000 cinema processor. Guests can also experience the thrill of immersive sound in DTS:X Pod.
  • New Cinema Automation 2.0, delivering the future of cinema technology.
  • The SR-1000 Standalone IMB®, a sixth-generation digital cinema media server which features CineCacheTM (built-in cache memory).



GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com


DTS Contacts:
Media Contact: 
Lerin O’Neill, Xperi 
Lerin.ONeill@xperi.com
 
Marketing Contact:
Lauren Hansen, Xperi
Lauren.Hansen@xperi.com

Logo: GDC Technology Limited
About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with a 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 37 local service centers* worldwide. 

*33 GDC service centers and 4 outsourced service centers in Europe

GDC Technology Limited Directory page GDC Technology Limited Web Site
Logo: DTS, Inc.
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
DTS, Inc. Directory page DTS, Inc. Web Site

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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support.

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Sep 30, 2021 Live Demonstration of Multiple Award-winning Espedeo Supra-5000 Laser Projector at CineEurope 2021
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it will demonstrate the multiple award-winning Espedeo Supra-5000 RGB Plus laser phosphor cinema projector (“Supra-5000”) at this year’s CineEurope 2021, held on October 4 to 7 in Barcelona.

Sep 2, 2021 GDC Technology to Unveil DTS:X and DTS:X IAB Audio Capabilities of SR-1000 Standalone Integrated Media Block
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today it is unveiling two powerful built-in audio processing features of SR-1000 IMB, which were showcased at CinemaCon 2021, the world’s largest convention for the cinema industry, held on August 23 to 26 in Las Vegas, Nevada.

Aug 31, 2021 GDC Technology to Showcase Espedeo Home Theater Solution during CEDIA Expo 2021
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GDC Technology, a leading global provider of digital cinema solutions and ICTA Teddy Award Winner for Manufacturer of the Year 2020, is expanding into the home theater market by offering the company’s Espedeo™ products.

Aug 31, 2021 GDC Technology and DTS Sign Landmark Agreement to Deliver DTS:X™ IAB Solutions
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS®, a global leader in next-generation audio, imaging and sensing technology and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) (“Xperi”), announced today that they signed a landmark agreement to deliver DTS:X IAB solutions. The IAB solution is designed to fully support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2.

Aug 16, 2021 GDC Enters the Projector Market with Espedeo Supra Laser Projector at CinemaCon 2021
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support.

Aug 31, 2021 GDC Technology and DTS Sign Landmark Agreement to Deliver DTS:X™ IAB Solutions
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May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
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DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).

Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience
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GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today at CinemaCon 2019 over 1,000 global movie theatre screens are installed or committed with its award-winning immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) to exhibit motion pictures released with a DTS:X soundtrack.

Apr 1, 2019 DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema
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Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
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Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
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H. Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating movie going experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.

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