Unique X is delighted to announce a long term renewal agreement
with the UK’s market leading cinema advertising company, Digital Cinema Media (DCM), for advertising
and distribution services.
Utilising Unique’s market leading Advertising Accord
TM
advertising management software, the technology platform integrates and fully
automates the advertising workflow from DCM’s Campaign Planner and Sales
Booking system, for campaign delivery, directly into each individual cinema’s scheduled
showtimes.
The DCM-Unique network will continue to provide over 100,000
advertising playlists to the UK Exhibition industry on a weekly basis. With DCP
content delivered to cinema sites over Unique’s Movie Transit network, the solution
works and interfaces with all brands of cinema theatre management system and
projection equipment.
“Over the past 10 years we have been able to build and refine a
wide-ranging solution for DCM to support the significant growth of their
advertising business in terms of both brand count and revenue, addressing both the
needs of their Advertiser and Exhibition partners. We are delighted to be able to
renew our strategic partnership and support DCM’s ambitions for continued
market innovation and targeted on screen advertising.” commented Phil Morris,
Chief Commercial Officer at Unique X.
Paul Maloney, COO of DCM, added: “Unique X is a key partner for
us in evolving our business. We’ve worked together to streamline processes for
our employees and better support our advertiser and exhibitor partners. We’re
looking forward to developing our collaborative partnership to continue to
deliver innovative solutions for the cinema advertising industry.“
Contact: Zoe Aresti, Head of Marketing and Communications +44 (0)20 7534 6228 /
[email protected]
