National CineMedia (NCM), the largest
cinema advertising network in the U.S.,has made a new long-term
agreement with Unique X, a world leading movie channel software technology
company, with the launch of a new upgraded cinema advertising management
software solution, Advertising Accord.
Unique X and National CineMedia
worked together over the past two years to jointly develop and tailor
Advertising Accord for the specific needs of the U.S. market. The new version
of Advertising Accord will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby
products across NCM’s network of 57 leading national and regional theater
circuits including AMC, Cinemark, and Regal Entertainment Group (a subsidiary
of Cineworld Group PLC), offering broad reach and unparalleled audience
engagement on over 20,600 screens in over 1,600 theaters in 190 Designated
Market Areas® (all of the top 50). With this launch, Advertising Accord is now
driving 40,000 cinema advertising screens across four continents, including
some of the largest markets such as the UK, U.S. and Canada.
The new, sophisticated, fully digital
Advertising Accord system provides delivery optimization, inventory management
and monetization, intelligent dynamic scheduling, increased flexibility, and
workflow automation to allow brands in the U.S. to truly harness the power of
cinema advertising. Utilising the latest server less cloud technologies the
system can produce up to 30 million playlists per week. In addition, NCM
advertising clients will now have the ability to buy cinema in broadcast weeks
like other premium video to take advantage of early film openings.
National CineMedia (NCM)’s CEO Tom Lesinski said, “The
implementation of our new Advertising Accord cinema advertising management
system in partnership with Unique X will make it more effortless for brands to
work with us to get in front of world-class movie content, and will allow us
to compete directly with major digital
ad platforms. This new streamlined end-to-end process will result in
significant operational efficiencies for NCM, while giving our advertising
partners the ability to buy our cinema inventory the same way as they are used
to buying other premium video and digital options.”
The relationship with National
CineMedia highlights Advertising Accord's position as the pre-eminent theater
advertising platform, and Unique X's worldwide commitment to pre-show
technology. Unique X's software development operational strength and robust
processes have acquired ISO/IEC 27001 certification as part of the project.
Unique X’s
CEO Roger Harris noted, “The long-term partnership with NCM further validates
and underlines the market leadership of Unique X in the optimization of
advertising revenues for the cinema channel, and NCM’s
confidence in Unique X’s development capability and proven expertise in this
area is clearly demonstrated by our significant long-term
