Unique X, leading international cinema software
company, is proud to announce the completion of a 3 year agreement with Pathé
Netherlands for the deployment of Unique X's pre-show management solution, Smart Trailering;
which will be deployed across all screens within Pathé's Dutch estate.
Smart Trailering is a fully automated and centralized trailer scheduling system that
automatically places the right trailers before the right movies, ensuring operational efficiency.
Featuring a sophisticated centralized content scheduling system, Smart Trailering empowers
cinemas to be able to automatically schedule trailers in a sophisticated manner previously
impossible through manual programming.
Key features include optimized use of available pre-show capacity allowing the user the
ability to schedule and target individual playlists for each and every show. The Smart
Trailering logic creates trailer campaigns based on targeting to film, number of showings,
location, day and time; additionally preventing errors such as certification, duplicate
placement and wrong trailer versions.
The network wide deployment of the Smart Trailering solution will complement the existing
Unique X services currently deployed to Pathé Netherlands - including; RosettaBridge
Theatre Management System, RosettaNet circuit management, Basekey and the DCP
content delivery network, Movie Transit.
Unique X cinema software solutions are designed to achieve automation and operational
efficiencies within cinemas and across Exhibitor networks.
Unique X’s Chief Commercial Officer Phil Morris commented “We are delighted to strengthen
our supply relationship with Pathé Netherlands, with the addition of the Smart Trailering
solution. The Dutch market is a key market for Unique X and the ongoing adoption of our
technology by Pathé is a source of great pride to us.”
Doron Kurz, Commercial Director Pathé noted: “We are very pleased to be starting with
Unique X. This smart way of trailering enables us to show the appropriate trailers for the
right films and the right audience. Our visitors will be better informed about upcoming films
that match their film preferences and should not be missed. This way, the support act films
become even more part of the day or evening out for our visitors.”
About Unique X
Unique X is a brand for the future of digital cinema, providing intelligent autonomous
solutions and content services. Unique X operates in 80 countries globally and specialises in
delivering innovative cinema software. To date, more than 200 million GB of data have been
transferred, and over 300 million advertising playlists have been delivered. Cinema solutions
include RosettaBridge TMS (Theater Management System), RosettaNet Circuit
Management System, Movie Transit (Digital Cinema Package Content Delivery Network),
Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming)
and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and
About Pathé Netherlands
Pathé is the first and largest cinema brand in the Netherlands, founded in Paris in 1896 by
true pioneers in the field of film: the Pathé brothers. Pathé has 30 locations, 247 screens and
1,500 employees in the Netherlands, including the Euroscoop locations taken over on 13
November 2019. Pathé is the market leader and offers the ultimate cinema experience for
everyone. Thanks to the wide range of films, live streams of opera and sports, the latest
techniques such as IMAX, 4DX, Dolby Cinema and ScreenX, and the organization of
business events, Pathé makes every day a special day.