Qube Wire is proud to announce that its partnership with Auwe Digital in Brazil continues to grow. The
content delivery network that the two companies are building together has now grown to 100 theatres.
The
network has enabled the seamless delivery of films that represent the tastes of most of the Brazilian
audience. Theatres in Brazil are particularly pleased with Qube’s new Virtual WireTAP solution. This
solution allows theatres to utilize existing hardware to facilitate their connection to Qube Wire.
“This month we surpassed 100 cinema installs. The change to a device like Qube’s Virtual WireTAP which
does not require specific hardware, has boosted acceptance. The flexibility and speed of deliveries have
encouraged adoption by exhibitors and distributors. This year we plan to expand the network to an
additional 100 theatres.” says José Eduardo Ferrão CEO of Auwe Digital. Qube
Wire’s cloud delivery platform is known around the world for its ease of installation and operation.
The platform enables content delivery directly to theatres equipped with one of the WireTAP solutions. Qube Wire also eliminates many of the logistical challenges of delivering hard drives. Additionally, cloudbased broadband delivery has many operational advantages over satellite delivery. There is a significant
reduction in the time and manual labor involved in delivering cinema content across the network.
"For us, Qube Wire is like switching from water to wine," said Milton Durski, CEO of the Cineplus cinema
chain. "With Auwe-Qube Wire, I no longer need dedicated staff to manage HD logistics, no more missed
sessions with corrupted files and HDD return costs. There is much more flexibility to switch schedules,
almost to the day of the movie opening."
Qube Wire is a market-leading electronic content delivery platform that is unsurpassed in its security
features. It helps both distributors and theatres streamline their operations. Qube Wire’s simple but
comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights
for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres
can manage their own digital cinema device details, download KDMs, and access details about all of the
movies they are showing via their individualized web portal, all for free.
Commenting on the significance of the Brazil rollout Mark Waterston, SVP, Qube Wire, said
“We are so happy to see more theatres join the Qube Wire network in Brazil. Distributors across South
America are looking for better ways to deliver their movies, and we are happy to be able to provide this
solution. We hope to expand across the rest of the continent soon.”
Qube Cinema 2
About Qube Wire
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple yet comprehensive
user interface, distributors can manage their digital cinema assets, assign territorial rights for their content, and have
their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres
across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the
Qube Wire service as well.
To sign up for the Qube Wire service, visit www.qubewire.com.
