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Las Vegas—Mar 30, 2009

DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance

Digital Cinema Servers and Theatre Management Systems to be part of co-branded technology offerings
DTS Digital Cinema and Qube Cinema have announced a co-branding strategic alliance to develop and market numerous digital cinema products including a digital cinema server, a theatre management system, an enhanced digital cinema mastering solution and other allied products. The alliance will bring together the best of both companies’ strengths to form a strong commercial and technology presence in the digital cinema marketplace.

Qube will bring to the relationship, their experience of having developed cutting edge digital cinema products such as the Qube XP-D digital cinema server, QubeMaster Pro encoding suite and the QubeCast media delivery system. Besides providing sales and marketing presence and expertise in many regions around the world, DTS Digital Cinema will lend the partnership experience in developing motion picture technology, such as 5.1 digital surround sound, as well as the content management software knowledge that helped develop their Theatre Management System, Satellite Delivery System and Digital Booking System. Together the two companies will develop numerous digital cinema products, starting with the DTS Digital Cinema DC-20 powered by Qube, a digital cinema server that meets DCI specifications and will be on display at ShoWest 2009.

“The strategic alliance between Qube and DTS Digital Cinema will enable us to bring innovative digital cinema products to market much faster,” said Chris Thomas, CEO and President of DTS Digital Cinema, acquired from DTS Inc. in May 2008. “I can think of no better company to be forming a relationship with than Qube, which has continuously excelled at developing some of the most technologically advanced products in our market at incredibly attractive price points.” Thomas added, “As the transition accelerates from 35 mm film to digital cinema products and systems, our ambition is to replace the historic DTS cinema audio systems currently present on 33,000 screens worldwide.”

“In 1993, when DTS launched a pioneering 5.1 surround system that revolutionized digital sound in cinema, the market was primarily focused on North America and Western Europe; that has changed. Today and tomorrow’s markets are global, with exciting growth opportunities in all parts of the world from India to the Far East and China. The decision to put in place a strategic alliance to develop and co-brand products and software solutions reflects this shift in the cinema market.”

DTS Digital Cinema will rely on their vast dealer network and sales offices to market and deploy the co-branded digital cinema products.  The DTS DC-20 digital cinema server, powered by Qube, will be available for purchase in April 2009.

“We are delighted to enter into this strategic alliance with DTS Digital Cinema and believe that it will bring to the theater owner a comprehensive, cost-effective and dependable digital cinema experience. We have great respect for the pioneering work of DTS in digital cinema sound and are confident that this alliance will be much more than the sum of its parts and bring fantastic benefits to the industry,” said Rajesh Ramachandran, President and CTO of Qube Cinema, Inc.

The standards compliant DTS DC-20 digital cinema server, powered by Qube, is multi-format and supports JPEG2000, MPEG-2, Windows Media 9, optionally H.264 and other picture formats, all seamlessly within the same Show, thus making it the ideal choice for integrated feature and pre-show playback. It features a Remote Panel with familiar transport and menu controls for projectionist control and a powerful web-based interface for more advanced functionality over any IP network. An integrated CRU DataPort™ receiver makes ingest of content fast and easy while front-panel e-SATA and USB-2 interfaces make interconnections much more convenient.

The QubeMaster Pro is a uniquely flexible and powerful Digital Cinema encoding and packaging solution designed to integrate fully into the modern post environment. It is a database-driven, fully software based solution for the Microsoft Windows™ platform. Highly optimized for today’s high performance CPUs, it is the fastest digital cinema mastering system in the market. QubeMaster Pro has an intuitive and familiar user interface that allows for the one-step pre-processing, encoding, encryption and MXF wrapping of Digital Cinema Packages (DCPs). Qube will integrate DTS Digital Cinema’s proprietary JPEG2000 variable bit rate encoding algorithm into the product to enable users to create vivid DCPs with much smaller file sizes.

A formal management structure with members from both companies has been put into place to oversee the strategic alliance on an ongoing basis. Additional co-branded product offerings to be developed under the partnership agreement are expected to be released by the second quarter of 2009.


DTS Contacts:
Media Contact: 
Lerin O’Neill, Xperi 
Lerin.ONeill@xperi.com
 
Marketing Contact:
Lauren Hansen, Xperi
Lauren.Hansen@xperi.com

Logo: DTS, Inc.
About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theatre systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners' network-connected devices.
 
To date, DTS:X has been installed in more than 1000 screens worldwide. Via its strong relationships with content providers and access to content, DTS has released more than 200 titles to theatres worldwide in the DTS:X immersive audio format.
 
For more information, please visit www.dts.com. For more information about Xperi, please visit www.xperi.com.
DTS, Inc. Directory page DTS, Inc. Web Site
About Qube Cinema, Inc:
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers. Qube's products are used in every step of the filmmaking and exhibition process.

Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.

Qube's service offerings are constantly evolving to cater to the needs of the global cinema business. Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
Qube Cinema, Inc Directory page

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More DTS News:
May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
GDC Technology Limited Logo
DTS Logo
DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).

Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today at CinemaCon 2019 over 1,000 global movie theatre screens are installed or committed with its award-winning immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) to exhibit motion pictures released with a DTS:X soundtrack.

Apr 1, 2019 DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema
DTS Logo
DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), has certified the first DTS:X® immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China.

Feb 20, 2019 DTS and CJ 4DPLEX Join Forces to Raise ScreenX Theatres’ Immersive Experience to a New Level
DTS Logo
DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), and CJ 4DPLEX , the world’s leading cinema technology company, have announced a strategic alliance to bring DTS:X® immersive audio technology to ScreenX theatres worldwide. Together, the companies will deliver the ultimate theatrical experience through the combination of ScreenX’s 270-degree visual technology and DTS:X sound

Dec 11, 2018 GDC Immersive Sound Solution Featuring DTS:X Breaks the 1,000 Mark
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CineAsia 2018 that its innovative SX-4000 immersive sound media server with a built-in DTS:Xä decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution) reached a milestone of 1,000 screens worldwide.

Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
DTS Logo
DTS, a global leader in high-definition audio solutions and wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is pleased to announce that London’s world famous Abbey Road Studios has added DTS:X mixing tools to its state of the art Mix Stage facility. The installation is fully operational and available for professional content creators to mix both feature films and music in immersive DTS audio formats.

Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
DTS Logo
H. Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating movie going experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.

Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that cinema owners’ adoption of its innovative SX-4000 immersive sound media server with a built-in DTS:X® decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution), continues to expand in theatres around the world. The GDC Immersive Sound Solution has been installed, or committed to installing, in more than 750 screens, operated by a host of theatre companies around the globe. This allows a new generation of audiences to experience rich, immersive sound.

Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that Classic Cinemas, one of the most innovative theatre circuits in the nation has agreed to expand its immersive audio technology strategy with the GDC Immersive Sound Solution featuring DTS:X® technology as part of an overall renovation to include luxury recliners and other VIP amenities.

Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
DTS Logo
DTS, a global leader in high-definition audio solutions and wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is pleased to announce a partnership with Classic Cinemas to install DTS:Xâ immersive audio technology across 16 screens at five Classic Cinemas locations.
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