“Expanding our digital 3D footprint is part of our growth strategy, as the studios produce more and more digital 3D films. With up to 14 digital 3D films scheduled for release in 2010, this powerful technology is expected to continue to have a positive impact on our box office,” said Bruce J. Olson, president of Marcus Theatres.
Olson said digital 3D technology continues to attract a wide variety of audiences. “Digital 3D films are not only animated films, but live-action films, comedies and documentaries. Popular 3D films opening this fall include re-releases of
Toy Story 1 & 2 and the popular
Nightmare Before Christmas, as well as a re-make of
A Christmas Carol, starring Jim Carrey.”
“The positive response from moviegoers to digital 3D films continues to grow. That’s because digital 3D technology engages the viewer with interactive graphics and life-like images, providing a much more dynamic form of movie entertainment. We are excited to provide our guests with these realistic 3D images using the latest RealD digital technology,” added Olson.
When the six new 3D screens open, over 60% of Marcus Theatres’ first-run theatre locations will be equipped with digital 3D technology. RealD will provide the equipment and glasses for the six new digital 3D systems.
New 3D Locations:The new RealD installations will be introduced at Sheboygan Cinemas in Wisconsin; Chicago Heights Cinemas and a second 3D screen at Orland Park Cinemas in Illinois; Elk River Theatre and Shakopee Town Square in Minnesota and 20 Grand in Omaha, Nebraska.
Existing 3D Locations: Wisconsin | | |
Bay Park Cinemas, Green Bay | | Point Cinemas, Madison |
Cedar Creek Cinemas, Wausau | | Ridge Cinemas, New Berlin |
Eastgate Cinemas, Madison | | South Shore Cinemas, Oak Creek |
Hollywood Cinemas, Grand Chute | | |
La Crosse Cinemas, La Crosse | | |
Marcus Cinema at the Renaissance, Sturtevant | | |
Marcus Majestic Cinema, Brookfield | | |
Menomonee Falls Cinema, Menomonee Falls | | |
North Shore Cinemas, Mequon | | |
| | |
Illinois | | Minnesota |
Addison Cinemas, Addison | | Duluth 10 Theatre, Duluth |
Elgin Theatre, Elgin | | Oakdale Cinemas, Oakdale |
Gurnee Cinemas, Gurnee | | Parkwood Cinemas, Waite Park |
Orland Park Cinemas, Orland Park | | |
| | |
Iowa | | Nebraska |
Coral Ridge, Coralville | | Lincoln Grand Cinema, Lincoln |
Crossroads, Waterloo | | Twin Creek Cinema, Bellevue |
| | Village Point Cinema, Omaha |
| | |
Ohio | | North Dakota |
Crosswoods Cinemas, Columbus | | Century Cinemas, Fargo |
Pickerington Cinemas, Pickerington |