At ShoWest 2010 today, Dolby Laboratories, Inc. (NYSE:DLB),announced it has reduced the price of its reusable 3D glasses. Starting today, Dolby exhibitors can purchase new 3D glasses at a list price of US $17.00, reduced from US $27.50, making them even more affordable and cost-effective.
Dolby is also offering additional cost savings through new, bundled pricing for its standard Dolby® 3D single projector kit with up to 500 pairs of glasses as well as a Dolby 3D bundle for its large-screen solutions 3D kit with up to 1,000 pairs of glasses.
“Since our market entry just over two years ago, Dolby has shipped more than 3,200 3D systems to over 400 exhibitor partners in 67 countries. This growth in the number of Dolby 3D equipped digital cinemas around the world has enabled us to reduce the price of our glasses further,” said John Carey, Vice President, Worldwide Sales, Products, and Services, Dolby Laboratories. “Our eco-friendly glasses are designed to be used repeatedly, bringing per-ticket costs well below disposable single use 3D glasses.”
Dolby’s 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging. The state-of-the-art color filter coating technology in the Dolby 3D glasses allows specific wavelengths of light to reach each eye, and delivers audiences vibrant color, startling depth, and amazing clarity bringing 3D movies to life.
In addition, exhibitors aren't required to constantly track and order disposable or one time use 3D glasses to avoid running out of stock.
Exhibitors interested in learning more about Dolby 3D should contact their nearest Dolby reseller or Dolby sales office.
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color filter technology licensed from Infitec® that provides realisticcolor reproduction and extremely sharp images.
