Paris (France), Warsaw (Poland)—Feb 29, 2016
Ymagis Group and Polish Cinema Exhibitor Helios Sign Theatrical Content Delivery Deal
YmagisGroup (ISIN: FR0011471291,
TICKER: MAGIS), the European specialist in digital technologies for the cinema
industry, and Helios SA today announced an agreement for the deployment of
content delivery technologies at Helios multiplexes across Poland. Under the
terms of the agreement, the entire Helios cinema circuit (206 screens, 37 sites)
is set to be equipped with Ymagis Group’s proprietary electronic receiver
equipment before the end of March 2016.
“We are thrilled to
be partnering with Helios, Poland’s largest cinema exhibitor, and adding these new
venues to our current network of connected cinemas, which, with its 3,300 sites,
is the extensive in Europe,” said Christophe Lacroix, Senior VP Content
Services of Ymagis Group. “Our expansion in Poland relies on the deployment of
optical fibre through local partners, which enables us to not only offer Polish
distributors a global feature film delivery solution but also allows us to electronically
deliver all forms of content to Helios’ cinemas for the very first time.”
“This chance to equip
our cinemas with our partner’s receiving technologies provides a terrific opportunity
to expand our content offer beyond US studio blockbusters and include original
independent films, classic movies and pre-recorded events,” explained Tomasz
Jagiello, CEO of Helios SA. “We found in Ymagis a company capable of accommodating
both our technological and business considerations, which in turn allows us to
create a model that offers cost savings for the entire value chain and significantly
enhances our content offer to meet our visitors’ needs.”
Through its various
subsidiaries (Eclair Media, Smartjog Ymagis Logistics and DSAT Cinema), Ymagis
Group is the only European provider to offer fully-integrated theatrical
distribution content delivery solutions (national and second-run releases,
classic films and live/recorded events) through numerous transmission channels –
fibre, DSL, satellite and HDD. Through its local entities, the Group operates
the largest electronic audiovisual content delivery network in Europe and, to
support its technical operations, maintains NOC services in Paris, Liège, Valencia
and Düsseldorf.