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Sep. 21, 2018
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Los Angeles, CA and Liberty, MO—Jul 9, 2018
B&B Theatres to Open World’s Largest ScreenX Cinema Experience on July 12, Following Grand Opening Gala on July 11
Liberty, MO, Opening Marks First Time the Panoramic, 270-Degree Movie Environment is Available in the Midwest, and the First of Four New ScreenX Installations Planned Through 2019 at B&B Locations in the U.S.
, the world's first multi-projection theatre technology designed to enhance the moviegoing experience, has literally never been bigger. On July 12 – in conjunction with the official grand opening of
’ newly-built, state-of-the-art, flagship
location in Liberty, MO – the largest ScreenX environment in the world will open to the public.
It will be located on a Premium Large Format (PLF) Grand Screen, and measure more than four stories tall and seven stories wide, with the capacity to seat 244 attendees - bringing these moviegoers one of the most premium, immersive viewing experiences in history.
Based in the Kansas City DMA, this new opening will also bring the first ScreenX auditorium in the midwest U.S., the fourth in the country, and the 143rd worldwide. Previously-opened U.S. ScreenX locations include two in the Los Angeles area and one in Las Vegas. This is the first of four ScreenX auditoriums planned to open at B&B Theatres through 2019, as ScreenX continues to accelerate its worldwide footprint and is expected to operate over 200 screens by the end of 2018, that is, more than 30% growth compared to 2017.
The new location is being celebrated by an invite-only Grand Opening gala and press event on July 11, with many guests to experience ScreenX for the first time. Premium content is planned to be showcased, including a clip from the first blockbuster to be shown at this location in ScreenX when the theatre opens to the public on Thursday, July 12.
The Liberty 12 location is one of four new ScreenX installations planned through 2019, as part of a previously-announced agreement between B&B Theatres, the seventh largest exhibitor in the world, and CJ 4DPLEX Americas, which manages ScreenX and 4DX operations in the U.S.
“This opening marks an incredible moment for both our company and for me personally, and we are thrilled that the world’s largest ScreenX experience is a key component of our new flagship theatre,” said Bob Bagby, president of B&B Theatres, which also operates approximately 400 screens at 50 locations across Kansas, Florida, Iowa, Missouri, Mississippi, Oklahoma and Texas. “We know our guests will be amazed by the innovative technology used to project their favorite films on three walls of the auditorium and look forward to bringing this premium format to other locations over the next few months.”
ScreenX allows moviegoers to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
Upcoming ScreenX releases include
, with more to be announced this year. These join recent releases
Black Panther, Rampage
Ant-Man and the Wasp
on the most robust slate of titles coming to ScreenX from major Hollywood studios.
“This ScreenX opening is both a reflection of B&B Theatres’ commitment to innovation, and to the value of continued enhancement of the cinema experience to exhibitors, studios and moviegoers alike,” said Brandon Choi, CEO of CJ 4DPLEX Americas. “As our expansion across the U.S. continues, we are proud to be working with a partner that share our vision for the future of cinema.”
ScreenX is the world's first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in more than 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the United States; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
ScreenX Directory page
About B&B Theatres:
B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 94 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. B&B Theatres is the 7th largest theatre chain in North America and operates approximately 400 screens at 50 locations in Kansas, Florida, Iowa, Missouri, Mississippi, Oklahoma and Texas.
B&B Theatres Directory page
B&B Theatres (Fulton)
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More ScreenX News:
Sep 5, 2018
Regal to Open First ScreenX Theatres in New York and San Francisco on September 6
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Dive into the Movies at the all new ScreenX Theatre at Edwards Irvine Spectrum
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The Meg to Be Released in the Panoramic 270-Degree ScreenX Format
Jul 25, 2018
ScreenX Comes to Switzerland For the First Time
Jul 18, 2018
First ‘4DX with ScreenX’ in Europe Opens in France with Marvel Studios’ ‘Ant-Man and the Wasp’
Jun 14, 2018
CJ 4DPLEX and Reel Cinemas to Bring First ScreenX to the UAE through New Partnership
Jun 13, 2018
Cineworld to Launch 100 ScreenX Locations Across the U.S. and Europe, Marking Significant Expansion of the Immersive Movie Environment
Jun 12, 2018
Marvel Studios’ Ant-Man and The Wasp Set for Release in Panoramic ScreenX Format
Jun 12, 2018
ScreenX to Debut in Middle East through New Partnership with KNCC
More B&B Theatres News:
Apr 24, 2018
CJ 4DPLEX and B&B Theatres Strike Deal to Open Four ScreenX Theatres by 2019
Apr 14, 2018
MediaMation, Inc. (MMI) Works With B&B To Enhance Movie Experiences In Tulsa, OK
Feb 8, 2018
B&B Theatres and Dealflicks Launch Dynamic Inventory of Full-Priced Movie Tickets and Deals
Sep 20, 2017
B&B Theatre Partners with Cinema Intelligence to Leverage Big Data for Optimal Film Scheduling
Sep 12, 2017
B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
Nov 12, 2015
B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
Mar 30, 2011
Sonic Equipment Company and B&B Theatres Announce Collaboration on State-of-the-Art Cinema Project in Ozark, MO
Feb 1, 2011
Christie DLP Cinema Projectors Power Missouri’s First Booth-Less Theatres – B&B’s Wildwood 10
Jun 9, 2010
B&B Theatres Selects GDC Servers for Digital Deployment
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