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Los Angeles,—Jan 23, 2019

Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire

Tugg taps Qube Wire to tackle Cinema on Demand
Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences. 

The case study was published in conjunction with the Art House Convergence Conference which takes place between January 21st -24th in Midway, Utah.  The case study can be downloaded from Qube Cinema's website - www.qubecinema.com.   (PDF)

In 2011, Nicolas Gonda and Pablo Gonzalez  launched Tugg as a platform that allows filmmakers, content owners, promoters and even moviegoers, to program films to play in movie theatres and community venues throughout the United States. 
 
Tugg has the ability to book titles into over 85% of commercial movie theatre screens in the US, from the largest circuits to independent art houses.  One noteworthy aspect of the Tugg platform is that it also provides access to venues that potentially wouldn’t ordinarily play a film, such as churches, museums and libraries.  
 
Tugg could not identify a cost-effective solutions provider that could meet their content service requirements.  Satellite distribution was great at delivering to thousands of screens, but not just 10, and those providers that could do a limited distribution were unable to accommodate a larger one.  In most instances Tugg was forced to fulfill all aspects of physical distribution in-house; from the electronic storage of film titles, to the replication of hard drives, to shipment of those drives, to making certain the content arrived and could be played back properly. 
 
The operational logistics of distributing content for its screenings and events were costly, time consuming and onerous enough to prevent Tugg from expanding internationally. 
 
What Tugg needed was a partner that could cater to their flexible content service needs while meeting two critical factors; low-cost and a wide distribution footprint.  If outsourcing their content operations were too costly, the number of screenings Tugg could successfully promote would decline to a point where it would ultimately kill the business.  While Tugg found a number of providers with reasonable pricing, they were restricted in their distribution by either geography or to theatre sites that had proprietary hardware installed.  
 
With its Qube Wire solution, Qube Cinema was able to accommodate both Tugg’s economic model and its broad distribution spread no matter how big or small the release.  A hybrid solution that utilizes physical, electronic and satellite delivery, Qube Wire can distribute Tugg’s content to both theatres with Qube’ s hardware installed as well as those outside of its own network.  
 
For a company running as lean as Tugg does, handing over their entire logistical operation to a third party was not an easy decision.  They wanted to be comfortable and make sure everything went smoothly when delegating a process as integral to their company as content distribution. Now, nine months after abandoning their internal logistics and distribution operations, Tugg has programmed over 600 screenings through Qube Wire for 24 different titles.  
 
Tugg’s adoption of Qube Wire and their continued use of the system has been trouble free according to Pablo Gonzalez the company’s co-founder and chief executive officer.  “I can't think of a single major hiccup because they brought more experience in film delivery logistics than we had,” said Gonzalez in recounting the experience of making the switch.  “They really brought a higher level of competence to something that we were doing internally very well, but at great pain.” 
 
The Qube Wire service is now available across 134 countries. The territories where Qube Wire content delivery services are now available includes all major regions of the world including developing and mature markets, from Southeast Asia to Africa to Europe and the Americas. Qube Wire can already deliver content to 95% of theatres worldwide outside of mainland China. 
 
About Qube Wire:
Qube Wire is a web-based service for global theatrical distribution. With a simple but comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres throughout the world. Theatres can manage their own digital cinema device details, provide KDM providers a standards-compliant FLMx data feed and access their Universal Inbox on the Qube Wire service, all for free. 
 
To sign up for the Qube Wire service, visit www.qubewire.com 
 
 



Qube Cinema, Inc Contacts:
Sonali Seth – Corporate Communications Manager
Qube Cinema, Inc.
M: +91 9840072008
sonali@qubecinema.com

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 North Pacific Coast Highway, Suite 750
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site

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More Qube Cinema, Inc News:
Oct 17, 2019 Prakash Bakrania joins the Qube Wire Team
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Qube Cinema is proud to announce the appointment of Prakash Bakrania to handle Qube Wire Operations for Europe. Prakash assumes these responsibilities due to Qube Wires growth in the market and the subsequent move of Nigel Dennis to Senior Vice President, Worldwide Sales for Qube Cinema.

Sep 23, 2019 Lewis Thorne joins the Qube Wire Team
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Qube Cinema is happy to announce the appointment of Lewis Thorne to handle Qube Wire Operations for Australia, New Zealand, and Fiji. This is in addition to his role as a Technical Support Specialist.


Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.


Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
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Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.

Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
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Mumbai Academy of Moving Image (MAMI) which organises India’s leading film festival has partnered with Qube Cinema for the Jio MAMI 20th Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
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Qube Cinema will showcase multiple new features of Qube Wire at CineEurope 2018. As part of this new distribution workflow, delegates will be able to see new features, which include, broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and an interesting data visualisation feature, What’s-on-Wire (WOW). Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor. These features highlight a highly flexible and simplified digital cinema distribution workflow.

May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
Qube Cinema, Inc Logo
Qube Cinema announced its partnership with the 18th New York Indian Film Festival (NYIFF), New York’s largest and longest-running diaspora film festival,  which is scheduled to take place from May 7 -12.  Qube Wire is the distribution partner for the festival and filmmakers will increasingly rely on Qube Wire for secure and reliable movie content delivery to the festival.

Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
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Qube Cinema is adding new features to the Qube Wire platform to simplify the digital cinema distribution workflow. Qube Cinema will showcase multiple new features of Qube Wire at CinemaCon 2018 in Las Vegas.

Apr 23, 2018 Qube Wire Service Expands Worldwide
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Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.

Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope
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Qube Cinema, a leading provider of end-to-end digital cinema technology and solutions will showcase the Justickets and Cheers platforms at CineEurope 2017.

Jun 19, 2017 Baahubali 2: The Conclusion global release management through Qube Wire
Qube Cinema, Inc Logo
The epic blockbuster Baahubali 2: The Conclusion directed by S.S. Rajamouli and produced by Arka Mediaworks has gone on to become the highest grossing Indian movie with earnings of over $260 million at this time. The movie successfully used the Qube Wire ecosystem for the international release in 4 languages and 34 international versions across 63 countries, in 2,073 theatres comprising 13,000+ screens. Arka Mediaworks made 232 rights assignments within Qube Wire to the eight companies that handled distribution of the movie worldwide. About 60,000 KDMs were generated, and over 2,000 DCP deliveries made.

Jun 19, 2017 Qube Cinema to Showcase Qube Wire DCP Delivery & KDM Management Service at CineEurope
Qube Cinema, Inc Logo
Qube Cinema will showcase the Qube Wire DCP delivery and KDM management service at Cine Europe in Barcelona. Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor.

Mar 29, 2017 Qube Cinema announces Wire Safe option for Qube Wire enterprise customers
Qube Cinema, Inc Logo
Qube Wire enterprise users will now have access to increased security and assurance thanks to Wire Safe. Announced today at CinemaCon, the latest enhancement to Qube Wire’s key management and DCP delivery service will allow enterprise customers to have their keys stored on a Qube Wire Hardware Security Module (HSM) from Thales within their own premises, to ensure an added layer of control over their content and keys.

Mar 27, 2017 Qube Cinema to showcase Qube Wire DCP Delivery Service at CinemaCon 2017
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Qube Cinema announced the commercial launch of the Qube Wire DCP delivery service at CinemaCon 2017 in Las Vegas.

Dec 15, 2016 Emerging Cinema Technologies Take Centre Stage at Global IIT Techfest
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Film technology is set to take centre stage at the 20th IIT Techfest 2016, Asia’s largest science and technology festival, with leading end-to-end digital cinema manufacturers, Qube Cinema, as Digital Cinema Partner. The festival runs 16th -18th December.

Dec 7, 2016 Former Warner Bros. Executive Wendy Aylsworth Joins Qube Cinema Board
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QUBE CINEMA today announced the appointment of film technology heavy-weight, Wendy Aylsworth, to its board. As a specialist in emerging technologies, entertainment ecosystems, joint ventures, global facilities management and digital content production and distribution, Aylsworth most recently served as Senior Vice President of Technology for Warner Bros. where she oversaw the establishment of new technologies and assessed the impact of emerging technologies on content creation and distribution.

Dec 5, 2016 Qube Cinema showcases Qube Wire Cinemas at CineAsia Expo 2016
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Qube Cinema will showcase their latest service - Qube Wire Cinemas at Cine Asia Expo 2016 at Booth No 419 in Hong Kong. Qube Cinema invites cinemas to sign up on Qube Wire Cinemas during the week of Cine Asia Expo 2016 (December 5-9) and get a free licence of QubeMaster Xpress or QubeMaster Xport digital cinema mastering products.

Dec 9, 2015 Qube Cinema Introduces CinemaDB at CineAsia 2015
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At CineAsia, Qube Cinema launched its new CinemaDB website https://www.cinemadb.io, a comprehensive database of cinemas worldwide that allows theatre chains, single screens and digital cinema integrators to manage their own facility details and the devices used in each auditorium.
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