Dublin, Ireland—Oct 4, 2022
DCA Italy and Unique X Announce Advertising Accord’s Italian Launch
World-leading cinema software and content delivery company Unique X is excited
to announce an agreement with Italy’s leading cinema pre-show advertising provider DCA Srl
(Digital Cinema Advertising) for the network wide deployment of Unique’s Advertising
will allow DCA to utilise the full product scope of Advertising Acord,
supporting an end-to-end workflow through enabling advertising sales,
scheduling with automated advertising delivery and placement to DCA’s Exhibitor
partners – The
Space Cinema and UCI circuits – servicing 77 locations and 774 screens.
Accord is the leading cinema advertising platform, powering cinema advertising
sales companies across 5 continents. DCA will be able to harness the power of
Advertising Accord to increase advertising revenue through intelligent automated
sales, inventory management, dynamic scheduling and content delivery.
Advertising Accord utilises the latest server-less cloud technologies,
producing over 30 million advertising playlists worldwide on a weekly basis.
Accord integrates directly with the RosettaBridge TMS deployed through
all locations of The Space Cinema and UCI locations throughout Italy – allowing DCA
to supply a fully automated placement of advertising copy directly into the
Exhibitor show without having to invite the Exhibitor team onsite and being
able to target each show individually with tailored advertising – a truly
Unique X’s Chief
Commercial Officer Phil Morris said “We are excited to bring the power of Advertising
Accord to the market leading cinema advertising company in the Italian market.
We look forward to long and fruitful partnership with DCA Italy. With new
developments on the roadmap such as programmatic buying through Advertising
Accord, we can help secure the long-term future of cinema advertising with
Alessandro Maggioni commented "Already in use for years in most advanced European
markets, the Unique X platform is now an absolute novelty in the planning
landscape of advertising campaigns at the cinema. “