Amsterdam—Jun 25, 2007
BAFTA Selects Dolby Digital Cinema System for Prestigious Movie Screening Theatre
British film industry body installs Dolby system at London headquarters
Dolby Laboratories, Inc. (NYSE: DLB) has been selected by the British Academy of Film and Television Arts (BAFTA) to provide the Academy with a Dolby® Digital Cinema system. Now operational in BAFTA’s Princess Anne Theatre in London, the system will enable pristine digital screenings with highly reliable anti-piracy protection in one of the British film industry’s most revered and historic locations.
With a membership of nearly 6,500 experts from the film and television industry, BAFTA plays a key role in supporting filmmakers and recognizing their achievements. The new Dolby Digital Cinema system will be available for use in BAFTA’s varied program of movie screenings for members, as well as use for film company screenings and other corporate events. The system will be used with an existing 2K digital cinema projector.
BAFTA Foundation Trustee, Fellow, and former Chairman Sir Sydney Samuelson, CBE, said, “Our members and audiences expect the highest standards of movie presentation. Through its innovative work in film sound, Dolby has been a great partner of BAFTA, its members, and the British film industry over many years, and we’re delighted to have their support again in the transition to fully digital presentation”.
Jason Power, Director, Market Development at Dolby, commented, “In such a prestigious screening location, it’s vital that a digital cinema system offers not just fantastic quality, but also impeccable reliability and high levels of anti-piracy protection. The Dolby Digital Cinema system has been designed from the ground up to deliver the advanced performance needed in these exacting environments. For example, the system was recently recommended for FIPS Level 3 certification, a stringent DCI-required security measure that provides confidence that digital movie copies are protected from theft.”
Dolby’s long-standing relationships with exhibitors, filmmakers, and studios and a heritage of more than 40 years, show its commitment to making the moviegoing experience more dynamic and memorable. Digital cinema is the next generation of a great tradition that gives the cinemagoer high levels of presentation quality and reliability, both visually and aurally.
